The brief
Since 1989, Zarrin Roya has grown into a leading hygiene company in Iran, with more than 1,000 employees and four leading brands: My Baby, CoCoMi, My Lady and Easy Life. Its mission is the welfare and comfort of families, through the most effective answer to their daily hygiene needs. It needed a website to match.
The challenge
One website had to hold four brands for very different people, from babies to women to older adults, and still feel like one warm family company, not a product catalogue.
The idea
Life is precious. The heart from Zarrin's logo became a window onto real family moments. Each brand gets its own colour inside the same heart, and an interactive hero and brands section let visitors move from the group to the brand that fits their life.
