SEEB Interior Design Studio

Creating a real-3D website for an interior design studio based in Dubai that uses the illusion technique to interact with users.

Client SEEB Interior Design Studio
Services Interaction & Gamification, Website Design & Development
Year 2023

The brief

SEEB is an interior design studio in Dubai working across architecture, space planning, building and construction. They needed a website that reflects their artistic vision and modern, minimal style, shows their portfolio, and speaks clearly to potential clients.

The challenge

The first impression had to stop people and tell a story. We built that story from the brand book, the studio's mission and the client's requirements, and looked for the one meaningful connection between them.

The idea

An illusion 3D wall: a lit corner of a room, the most iconic element of interior design, with the letters of SEEB's slogan floating in space. As you scroll, the camera turns, and at the right angle the letters line up into the slogan, then lead into the next section.

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