The brief
Naariran, founded in 1990 and owned by Iranian and Swiss shareholders, was one of the first industrial processors of pomegranate juice and concentrate in the world, and with 50,000 tons of capacity it is one of the largest. Market research showed they needed more than a product website: one that shows the company's history and the freshness of its products. Made with Qooe Agency as partner.
The challenge
An interactive website in a watercolour world, with animations that bloom as they touch the paper, is hard to build without hurting performance and compatibility. And every image on the site had to look like watercolour, so each one had to be made or found by hand.
The idea
Pomegranates are among the healthiest fruits on Earth, and that is worth a story. We told it in watercolour: the fruit, the history and the products spread across the page like paint on paper, with the effects watercolour leaves when it touches paper.
