The brief
Atlas Fine Foods Import and Export is a leading wholesaler of fine groceries in Australia, with more than 800 varieties: nuts, grains, spices and many new and hard-to-find selections imported from around the world. They asked for a landing page for their private online shop.
The challenge
Atlas has four unique selling points that put it at the top of its business. The page had to make each one land, for the people who actually buy from them, without turning into a list of claims.
The idea
Built on the user persona and several sessions with the client, the landing page tells the four USPs as one story. Each scroll brings the next chapter, with a single flowing line in Atlas's colours guiding the way.
